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NEXT PROJECT
Reflection & Next Steps
Designing Movva proved that community-driven logistics can be both efficient and inclusive.
Next steps: Introduce AI-driven route optimization for movers, expand into more cites and beyond and deepen e-commerce partnerships for higher adoption.
Outcome & Impact
Accessibility: Enabled anyone with an ID to be a mover, regardless of owning a vehicle.
Accessibility: Enabled anyone with an ID to be a mover, regardless of owning a
vehicle.
Affordability: Delivery costs reduced by up to 50% compared to competitors.
Trust: Senders gained confidence through insurance and real time tracking.
Inclusivity: Created new income opportunities for the unemployed and underemployed.
Inclusivity: Created new income opportunities for the unemployed and
underemployed.
Challenges & how we solved them
Trust Issues: Showed a verified badge on movers after
successful kyc, kept ratings visible, live tracking and
protected delivery so senders feel safe.
Trust Issues: Showed a verified badge on movers
after successful kyc, kept ratings visible, live tracking,
and protected delivery so senders feel safe.
Usability Across Devices: Optimized for low-end
smartphones with offline-friendly flows and
lightweight screens.
Proof of Delivery & Disputes: Replaced photo evidence with
recipient-only-4-digit code (OTP) at handoff, with limits and
resend options.
Design direction: Created a simple and mobile-first experience that keeps the price, ETA, and who's handling your parcel always clear, so people can book without guesswork. Senders
see transparent pricing before they confirm, get a shareable tracking link and delivery is verified with a recipient-only 4-digit code instead of photos. Movers get a feed of jobs that match
their route and time, with a clear payout and small detour estimate, plus navigation that still works when data is weak. The whole flow tolerates poor connectivity by queuing actions and
syncing later, so senders stay informed and movers keep earning.
Proof of Delivery & Disputes: Replaced photo
evidence with recipient-only-4-digit code (OTP) at
handoff, with limits and resend options.
Proof of Delivery & Disputes: Replaced photo
evidence with recipient-only-4-digit code (OTP) at
handoff, with limits and resend options.
Proof of Delivery & Disputes: Replaced photo
evidence with recipient-only-4-digit code (OTP) at
handoff, with limits and resend options
I mapped out two primary flows:
Sender Flow - Submit Details → Book → Track Delivery.
Mover Flow - Accept task → Navigate → Confirm drop-off
Both flows emphasized clarity, trust and simplicity.
(a) User Flows
Design Process
(b) Wireframes
Sender App: Simple booking screen with transparent pricing breakdown.
Mover App: Task list optimized for low-data environments, with easy navigation and confirmation code for proof to authenticate delivery.
(c) High-Fidelity Prototypes
Design direction: Created a simple and mobile-first experience that keeps the price, ETA, and who's handling your parcel always clear, so people can book without guesswork. Senders
see transparent pricing before they confirm, get a shareable tracking link and delivery is verified with a recipient-only 4-digit code instead of photos. Movers get a feed of jobs that match
their route and time, with a clear payout and small detour estimate, plus navigation that still works when data is weak. The whole flow tolerates poor connectivity by queuing actions and
syncing later, so senders stay informed and movers keep earning.
Design direction: Created a simple and mobile-first experience that keeps the price, ETA, and who's handling your parcel always clear, so people can book without guesswork. Senderssee transparent pricing before they confirm, get a shareable tracking link and delivery is verified with a recipient-only 4-digit code instead of photos. Movers get a feed of jobs that match their route and time, with a clear payout and small detour estimate, plus navigation that still works when data is weak. The whole flow tolerates poor connectivity by queuing actions and syncing later, so senders stay informed and movers keep earning.
User Persona
Meet Aisha and Chinedu—the sender who needs price clarity and the mover who needs fair, on-route work with visible protection.
Aishat Adegbite - Sender
Fashion accessories micro-retailer (Instagram/WhatsApp), 29 years old
Yaba, Lagos
Goals & Motivation
Fulfil same-day/next-day deliveries without erasing margin
Give buyers clear ETAs and proof of handoff
Reduce chat back-and-forth on “how far?” and “where are you?”
Frustrations & Pain Points
Courier minimums feel too high for small orders
Unclear pricing before pickup; surprise fees
Trust anxiety: “Who’s carrying my parcel? Will it arrive?”
Network hiccups, riders not picking calls
Behaviours
Batches orders around lunch & 5pm
Shares live location or calls when riders delay
Labels parcels; uses WhatsApp templates for order confirmation
What success looks like (for Aisha)
Delivery fee ≤ ₦2,000 for intra-city small items
Buyer receives OTP + photo at handoff
< 10 min spent per order on logistics
Repeat rate ↑ & fewer “where’s my order?” pings
“When I have multiple small orders, I want a clear price & ETA upfront so I can accept confidently without haggling. If I can see the price, the person, and share tracking, I’ll book immediately.”
Chinedu Austin - Mover
Undergraduate student; earns via gigs (weekdays 8–10am & 3–7pm)
Akoka, Lagos
Goals & Motivation
Top up income with safe, flexible tasks along his existing route
Spend minimal data/battery and avoid detours
Get paid reliably, weekly or instant
Frustrations & Pain Points
Jobs far from his path; wasted time
Low earnings per km; unclear payouts and delays
Risk at handoff (no proof, disputes)
High battery/data usage and app lag on low-end phones
Behaviours
Checks tasks before leaving home and after lectures
Filters by distance, payout, and direction
Prefers text directions when data is weak
What success looks like (for Chinedu)
₦4,000–₦7,000/day from 3–5 short tasks along commute
Under 10% detour vs. his planned route
Zero disputes thanks to photo + OTP trail
Low battery/data usage; app feels responsive
“When I’m already heading to Ikeja, I want tasks on my path so I can earn without big detours. Show me jobs on my route with fair pay and proof at handoff—I’ll take them”
Chinedu Austin - Mover
Undergraduate student; earns via gigs (weekdays 8–10am & 3–7pm)
Akoka, Lagos
Goals & Motivation
Top up income with safe, flexible tasks along his existing route
Spend minimal data/battery and avoid detours
Get paid reliably, weekly or instant
Frustrations & Pain Points
Jobs far from his path; wasted time
Low earnings per km; unclear payouts and delays
Risk at handoff (no proof, disputes)
High battery/data usage and app lag on low-end phones
Behaviours
Checks tasks before leaving home and after lectures
Filters by distance, payout, and direction
Prefers text directions when data is weak
What success looks like (for Chinedu)
₦4,000–₦7,000/day from 3–5 short tasks along commute
Under 10% detour vs. his planned route
Zero disputes thanks to photo + OTP trail
Low battery/data usage; app feels responsive
“When I’m already heading to Ikeja, I want tasks on my path so I can earn without big detours. Show me jobs on my route with fair pay and proof at handoff—I’ll take them”
Aishat Adegbite - Sender
Fashion accessories micro-retailer (Instagram/WhatsApp), 29 years old
Yaba, Lagos
Goals & Motivation
Fulfil same-day/next-day deliveries without erasing margin
Give buyers clear ETAs and proof of handoff
Reduce chat back-and-forth on “how far?” and “where are you?”
Frustrations & Pain Points
Courier minimums feel too high for small orders
Unclear pricing before pickup; surprise fees
Trust anxiety: “Who’s carrying my parcel? Will it arrive?”
Network hiccups, riders not picking calls
Behaviours
Batches orders around lunch & 5pm
Shares live location or calls when riders delay
Labels parcels; uses WhatsApp templates for order confirmation
What success looks like (for Aisha)
Delivery fee ≤ ₦2,000 for intra-city small items
Buyer receives OTP + photo at handoff
< 10 min spent per order on logistics
Repeat rate ↑ & fewer “where’s my order?” pings
“When I have multiple small orders, I want a clear price & ETA upfront so I can accept confidently without haggling. If I can see the price, the person, and share tracking, I’ll book immediately.”
Research & Insights
Users already move: design just had to match and protect.
Lagos, with its population of over 20 million people, is a bustling economic hub and a focal point for trade and commerce in Nigeria. However the city's logistics infrastructure is severely strained strained by:
High Costs: SMEs lose out on sales due to the fact that the traditional delivery systems rely on fleets of bikes, and vehicles, resulting in expensive services that many individuals and customers cannot afford.
Lack of Accessibility: Logistics solutions are often tailored for established businesses, leaving small and informal traders with limited options for moving goods.
Inefficiency: Handling multiple orders with different destinations, rising fuel costs, fleet maintenance challenges, and the added burden of local council regulations and task force regulations and task force interventions, further complicating timely deliveries.
Design Challenge: How might we create an inclusive, affordable and trustworthy delivery experience for both senders and movers?
Problem Statement
Role: Product Designer
Duration: Jan 2025 - Jul 2025
Collaborators: Product Manager, Founders, Frontend & Backend Devs, Mobile Devs etc.
Deliverables (2 products):
Mover App: empowering everyday people to become movers
Sender App: enabling small businesses and individuals to access affordable,
Sender App: enabling small businesses and individuals to
Constraints: low-end Androids, intermittent data, trust barriers, regulatory ambiguity
Constraints: low-end Androids, intermittent data, trust barriers, regulatory ambiguity
Movva was conceived as a response to Lagos' fragmented and costly logistics system. Traditional fleet-based delivery services excluded small businesses and everyday people from affordable logistics options, while unemployment remained high.
Introduction
reliable services
access affordable reliable services
The affordability gap and a ready supply of movers — side by side, unconnected.
Rush hour hums through Yaba. Three orders sit paid-for in a stall, going nowhere because of the hefty delivery fee. A student boards a bus to Ikeja—exactly the same route the parcels need. The city is full of movement, logistics just isn't tapping it yet.
Opening Scene
App store
Play store
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Movva is a decentralized last-mile delivery marketplace empowering individuals to earn income by delivering packages along their daily public transport routes. The platform connects senders with vetted "Movvas" and insures packages, aiming to transform logistics and foster community economic empowerment in Africa and beyond.
Movva is a decentralized last-mile delivery marketplace empowering individuals to earn income by delivering packages along their daily public transport routes. The platform connects senders with vetted "Movvas" and insures packages, aiming to transform logistics, foster community economic empowerment in Africa and beyond.
Movva — Designing
Decentralized Urban Logistics
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